Ethnic Marketing
Part of our challenge as a large corporation serving millions of customers is to build bridges between our company and the vibrant and growing ethnic communities it serves. However, we understand that developing relationships takes time and requires one-on-one interaction.
That’s the role of our Ethnic Marketing organization, which focuses on serving the African-American, Asian (Pacific and South), Middle Eastern (Arabic and Chaldean) and Hispanic ethnic groups.
The role of Ethnic Marketing representatives is to:
- Develop and maintain relationships with ethnic businesses, and community and faith-based organizations
- Communicate with leaders of ethnic groups to determine how DTE Energy can best support their goals
- Serve on boards and planning committees for a wide variety of community-based and ethnic business organizations
- Promote DTE Energy as a good corporate citizen
- Increase customer satisfaction in ethnic markets
- Facilitate the publication of advertisements/brochures and other materials targeted toward our ethnic customers
We also allocate resources to support our committment. In 2007, we contributed $350,000 to ethnic business organizations and events throughout our service territory.
For more detailed information about DTE Energy’s commitment to corporate responsibility, you can access the full Corporate Responsibility Report by clicking on the link on the right hand side of this page.
