Demand Response

Simple changes add up to energy savings

Manage Your Energy Usage and Earn Rewards

By participating in Demand Response, you can help decrease demand, manage energy usage and protect the environment. Demand Response programs also contribute to our goal of helping Michigan become a cleaner, better place for future generations.

  • Manage your energy use in high demand times and take advantage of incentives.
  • Rely on automated solutions during Demand Response Events, which may include adjusting your home thermostat temperature or cycling an air conditioner.

Demand Response Gives You Options

Cartoon image of smart phone and thermostat temperature reading

Support Clean, Affordable Energy with DTE Energy's Demand Response Programs

What Is a Demand Response Event?

A Demand Response event is when we activate programs during periods of high energy usage to decrease demand, helping to keep costs down and protect the environment. When you enroll in a Demand Response program, our automated systems reduce your electricity usage during an event.

What Happens During a Demand Response Event?

Sun, arrow going up, and snowflake icon

Cause

Energy demand begins to spike, such as during a heat wave or extreme cold spell.

Circle with light bulb and arrow pointing down icon

Response

DTE calls a Demand Response event to lower electricity usage levels.

Talk bubbles icon

Notification

You’ll typically receive an alert* from your thermostat provider before an event begins, based on your individual program’s design.

*The alert could be an email from your provider, a banner in your provider’s app or directly on your smart thermostat. At the start of an event, your enrolled smart thermostat, electric vehicle or program-specific equipment will automatically adjust to reduce electricity use.

Couple looking at smart thermostat

Demand Response Solutions

With Demand Response, you can take more control of your energy bill, be aware of your household energy usage and make adjustments to your daily habits to help conserve energy. In exchange, you benefit from special rates, bill credits or other rewards.


You may be eligible for a Demand Response program if you’re a DTE electric customer willing to participate in Demand Response events and have a smart meter (also called an AMI meter). Most customers already have an AMI meter installed at their residence.


Please review and compare your Demand Response options for specific details and to find the program that works best for your lifestyle.

Efficient Ways to Save

Flexibility and planning are keys to saving money. You can reduce your electricity costs and protect the environment by shifting or reducing some of your energy use to off-peak weekday hours or all weekend — especially on days when Demand Response Events are called.

Do Laundry on Weekends

With off-peak hours all day Saturdays and Sundays, the weekend is a great time to catch up on laundry.

Tip: Use cold or cool water settings for washing. Heating water accounts for up to 90% of the energy used in each wash load. And fill — but don’t overfill — your dryer for each load. Smaller loads use the same amount of energy as larger ones.

Set a Thermostat Schedule

You can reduce heating and cooling costs by setting a schedule on your smart thermostat that aligns with your peak/off-peak rate hours. Refer to your DTE bill for additional details regarding your rate.

Tip: When setting your thermostat, find a temperature that is comfortable for you and your household. Keep in mind that the greater the difference between the indoor temperature and outdoor temperature, the more energy is being used. Program your smart thermostat to reduce your energy usage when you’re asleep or away.

Run Your Dishwasher During Off-Peak Hours

A great way to save money and energy is to run your dishwasher during your off-peak rate hours. Refer to your DTE bill for additional details regarding your rate.

Tip: Many dishwashers now have a delay setting. Load the machine after dinner and set it to run overnight to take advantage of off-peak pricing.

Save with Smart Strips & Plugs

Many electronic devices continue to draw energy even when not in use. Installing a smart power strip can help you manage energy use by better regulating these devices.

Tip: A smart plug controlled by a smartphone app lets you power off lamps, TVs, printers and gaming consoles when they aren’t being used.

Frequently Asked Questions

Demand Response plays a role in managing spikes and electricity demand. For DTE, Demand Response addresses two primary goals:

  • To provide our customers with more ways to lower their energy costs.
  • To help manage energy costs and support clean energy.

Demand Response can also help achieve the company's goal of net zero emissions by 2050.

Less energy consumption during Demand Response events provides benefits for everyone: By reducing the need for additional generation during these periods, the cost of energy is kept lower for all customers.

Demand Response programs are being offered across the U.S. and internationally. They provide customers like you the opportunity to participate in managing and balancing your energy usage at home.

By participating in Demand Response programs, you can reduce electricity consumption during periods of high demand by shifting some of your usage and receive incentives like special rates, bill credits and other rewards.

A Demand Response event may vary from a slight adjustment to your thermostat to other automated adjustments, like cycling your cooling system, depending on which option you choose. You may not even notice a significant change from these adjustments.

Although we have enough generation for our own customers, Demand Response events can occur when demand for electricity may exceed available generation in other areas connected to the same electric system as DTE through the Midcontinent Independent System Operator (MISO). For example, an extreme heat wave in a surrounding state that causes a spike in electric consumption can trigger a Demand Response event in Michigan, since 15 states in the Midwest and the South are connected to the same grid.

Contact Us

For more information, please call us toll free at (833) 627-2300 from 8 a.m. to 7 p.m. Monday through Friday (excluding holidays).

For questions specific to DTE Smart Charge, please email us at smartcharge@dteenergy.com.

Demand Response

Simple changes add up to energy savings.

Find an Option That Works for You

Review and compare your Demand Response options below to find the one that works best for you. Each option includes a link to more details, benefits, requirements and information on how to enroll or switch to your preferred choice.

Cuple smiling while drying the dishes and a smart thermostat in the background
Cuple smiling while drying the dishes and a smart thermostat in the background
Cuple smiling while drying the dishes and a smart thermostat in the background
Cuple smiling while drying the dishes and a smart thermostat in the background

Explore Other Electric Pricing Options

DTE offers three tiered pricing options that work alongside your participation in a Demand Response program. Learn more about:

Please visit Electric Pricing Options to review all your electric pricing alternatives, add-ons and incentives.

Contact Us

For more information, please call us toll free at (833) 627-2300 from 8 a.m. to 7 p.m. Monday through Friday (excluding holidays).

For questions specific to DTE Smart Charge, please email us at smartcharge@dteenergy.com.

Contact Us

For more information, please call us toll free, (833) 627-2300 from 8 a.m. to 7 p.m. Monday through Friday (excluding holidays).

For questions specific to DTE Smart Charge, please email us at smartcharge@dteenergy.com.