Custom Incentives

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Specializing in Your Special Needs

Business energy incentives for complex or unique improvements projects.

This program provides incentives to customers for measures installed in qualified projects that are either less common or more complex than Prescriptive Incentives. Custom Incentives are paid based on the first year of energy savings (kWh and/or Mcf). A reservation application is required for all custom incentives.


Custom projects must involve a facility improvement that results in a permanent reduction in electrical (kWh) and/or natural gas (Mcf) energy usage due to an increase in system efficiency. Projects that result in reduced energy consumption without an improvement in system efficiency are not eligible for a custom incentive.

Measures and Specifications Catalog >
If you have questions, call 866.796.0512, option3.

For more information, or to download the DTE Energy Efficiency Program for Business application, visit

How To Participate

  1. Verify your eligibility. See the Energy
    Efficiency Program for Business Policies and Procedures Manual*.
  2. Submit a Reservation Application to reserve funding. (This is required for all custom and De-lamping measures and highly recommended for the rest of the Prescriptive measures.)
  3. Install your equipment or systems within 90 days of reservation confirmation.
  4. Submit the required documentation of project completion, costs and energy savings within 60 days of project completion.
  5. Submit your final application. Final applications must be received within 60 days after project completion or by November 30th of each program year, whichever comes first.
  6. DTE Energy's Energy Efficiency Program for Business Staff will review your final project documentation. Incentive payments will typically be sent within four to six weeks from the time that all the documentation is received and the field inspection is complete.

New Construction and Major Renovation Program:

  1. To determine if your project qualifies, please contact DTE Energy's Energy Efficiency Program for Business Staff before you start your design at 866.796.0512.
  2. Download the Program Catalog for details on the program and information about the Application

Questions? Please contact us:

Contact the Energy Efficiency Program for Business at 866.796.0512, choose Option 3.
PO Box 11289
Detroit, MI 48211

This web page provides a general program overview only. For full program specifications and requirements, please see the Energy Efficiency Program for Business Program Policies and Procedures* and our FAQs. The Policies and Procedures document outlines the rules and processes that govern the program. Applicants must follow the program rules as detailed in this document and the accompanying application. By signing the application agreement form, the customer agrees to all rules and requirements in place on the date of signature.