Demand Response

Programs for Business

Generate Cost Savings and Power Your Sustainability Goals

DTE's Demand Response programs can leverage the unique electricity needs of your business to help you save on energy costs. Our solutions shift energy usage during periods of high demand, helping you manage the cost of generating electricity and limit environmental impact. Learn more about the benefits of enrolling in a Demand Response program, how it works and what your options are.

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Optimize Your Energy Use with Demand Response

Businesses enrolled in Demand Response programs can lower electricity costs and contribute to overall annual energy savings. As your energy partner, DTE rewards you for managing energy usage during periods of high demand. Learn more about how participating in a commercial Demand Response program can benefit your business.

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Reduce Energy Costs

Receive discounted electric rates for demand reduction during high usage periods or a bill credit for reducing demand by a contracted amount during Demand Response Events.

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Meet Sustainability Goals

Shifting your energy usage during periods of high demand helps fulfill sustainability goals for your business. Be a key player in reducing reliance on fossil fuels and building a cleaner world for Michigan's future generations.

Automate Electricity Reduction

Energy reduction can be as simple as using automated solutions like HVAC cycling and smart devices to shift usage without the need for manual intervention. The result is a more precise and resilient operation.

Lead the Charge

Build your reputation as a business that promotes sustainability with responsible energy demand management. Drive industry innovation and cross-sector alliances by establishing best practices for businesses like yours.

Boost Tenant Satisfaction

Pass along savings from participating in Demand Response to your tenants. Lowered operating costs and optimized power usage for tenants can enhance the value of your property leases and increase satisfaction.

Help Balance Supply and Demand

When electricity demand is balanced, energy is cleaner to supply and cheaper to produce. Your participation in Demand Response helps support Michigan's goal of reducing reliance on fossil fuels and developing renewable energy solutions.  

A person is holding a smartphone displaying a webpage from DTE Energy about generating cost savings and achieving sustainability goals. Another individual is seated nearby, partially visible. The setting appears to be indoors with a casual environment, and the phone screen shows program details related to energy efficiency.
A person is holding a smartphone displaying a webpage from DTE Energy about generating cost savings and achieving sustainability goals. Another individual is seated nearby, partially visible. The setting appears to be indoors with a casual environment, and the phone screen shows program details related to energy efficiency.

What Is a Demand Response Event?

A Demand Response Event is a period of high energy demand when we activate programs to manage electric usage. DTE will notify you in advance of a Demand Response Event. From there, you implement your customized energy reduction procedure. We will notify you once the event ends.

What Happens During a Demand Response Event?

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Cause

Energy demand begins to peak, such as during a heat wave or extreme cold spell.

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Response

DTE calls a Demand Response Event to lower electricity usage levels.

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Notification

You'll receive an alert via phone call, text or email no less than 60 minutes before an event begins, informing you of the start time and duration. Follow the energy reduction plan of your business to reduce demand.

Choosing a Demand Response Business Program

Demand Response programs for commercial enterprises are designed to reduce demand during periods of high energy usage to manage power generation costs and minimize environmental impact. You are offered reduced electric rates or bill credits as a thank you for participating in a program.

You can choose the right Demand Response program for your business, based on your electric needs and other eligibility requirements. Before enrolling, you'll need to assess your energy usage and create a plan for reducing electric load during Demand Response Events.

Managing Your Participation in Demand Response

Energy demand management is essential to running an energy-efficient operation. When you enroll in a DTE Demand Response program, you're in control of creating a plan for shifting electricity. Some ways to effectively manage your company's Demand Response participation include:

Conduct an energy audit.

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See how much energy you use and find areas where you can improve efficiency by identifying your largest energy users, from HVAC systems to manufacturing equipment.

Establish minimum electricity needs.

Analyze your energy bills and other available data to determine the minimum electricity you need for your most critical operations. From there, you can create a plan for shifting energy during an event that keeps your business running smoothly.

Find opportunities to automate.

Explore ways to use technology like smart meters and sensors to enhance energy efficiency year-round and streamline your response when a Demand Response Event occurs.

Pinpoint energy reduction strategies.

Decide how you will shift energy during a Demand Response Event. Some common strategies include adjusting HVAC, turning off nonessential lighting, shutting down equipment not in use and moving operations to different hours.

To get started with Demand Response, contact us today.

We'll work with you to help you choose a program that best fits your needs.  

Frequently Asked Questions

When electricity usage is at its highest, it costs more to generate enough energy to meet demand. When we can reduce spikes in demand, electricity generation becomes more affordable and environmentally friendly for everyone.

Your business will benefit from a reduced electric rate or bill incentive, depending on the program that best suits your needs.

During an event, your business will be asked to follow your energy reduction plan to decrease your electric usage, helping to ease demand for everyone while saving you money. You can decide the best ways to reduce your usage without negatively impacting your operations or your customers.

When energy demands begin to spike — often during periods of extreme heat or cold — DTE calls on Demand Response customers to reduce their electric usage.

How much you save annually depends on your electricity usage and how much you agree to shift during Demand Response Events. For example, a small business on the D3 rate will receive a discount on their electric rate, which can result in thousands of dollars in savings per year.

Demand Response

Programs for Business

Put Demand Response to Work for Your Business

Enrolling in a DTE Demand Response program can help your business manage energy costs and save. Whether you're a small manufacturer, healthcare facility or retail operation, there's a flexible option designed to match your needs. 

Interruptible service rates and riders deliver savings for agreeing to temporarily reduce electricity use during high-demand periods. Explore eligibility requirements, suitable business types and available resources to find the best fit for your operations.

Enroll in Demand Response

Complete this form to enroll in a Demand Response program with DTE. We can assess your needs and help you choose the right program for your business's energy strategy.

Cuple smiling while drying the dishes and a smart thermostat in the background
Cuple smiling while drying the dishes and a smart thermostat in the background
Cuple smiling while drying the dishes and a smart thermostat in the background
Cuple smiling while drying the dishes and a smart thermostat in the background
Cuple smiling while drying the dishes and a smart thermostat in the background
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Additional Resources

Explore more DTE programs that can help you optimize energy use and manage energy costs.

Frequently Asked Questions

We continuously monitor the probability of interruption. You can check the interruption probability page at any time to see the chances of an event occurring. MISO also provides a current snapshot of the electric grid.

The right program for your business depends on your overall energy usage. We can help match you with the best rate for your operations. We can also help you evaluate your energy usage and maximize savings over the long term.

Please fill out this form. One of our program specialists will contact you to discuss your options and help you enroll in the right Demand Response program for your business.

Most Demand Response programs require a one-year contract. Once enrolled, you can work with your DTE program specialist to assess and anticipate future electric usage needs.

How you reduce your electrical usage is up to you. You'll receive advance notice of an event, and you choose how to reduce load in ways that won't impact critical operations.

If you're unable to comply with the timing and load reduction requirements, you may be subject to a non-interruption penalty.

Connect with a DTE Demand Response Program Specialist

Contact Us

For more information, please call us toll free, (833) 627-2300 from 8 a.m. to 7 p.m. Monday through Friday (excluding holidays).

For questions specific to DTE Smart Charge, please email us at smartcharge@dteenergy.com.